Fisherman's Wharf San Francisco

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Hotel Zoe San Francisco Announces Grand Opening

Newest Boutique Hotel Offers Guests an Elegant and Authentic Local Experience

SAN FRANCISCO (June 15, 2017) – Hotel Zoe San Francisco, Fisherman’s Wharf’s newest luxury boutique hotel, today announced the grand opening of the hotel after the completion of the property’s multi-million dollar reimagination, as well as the launch of its new San Francisco-themed programming. Inspired by luxurious yachts found in exotic ports throughout the Mediterranean and designed to take guests on an adventure of the senses, Hotel Zoe presents an inimitable style influenced by the vibrant cultures of San Francisco and other international cities.

Owned by Pebblebrook Hotel Trust and operated by Noble House Hotels & Resorts, Hotel Zoe’s grand opening marks the rebranding of its sleek interior design, inviting guestrooms and suites, never-before-used courtyard space and the addition of Bar Zoe.

"The opening of Hotel Zoe will appeal to adventure travelers, by bringing an elegant and local experience to Fisherman’s Wharf," said Nikki Carlson, general manager at Hotel Zoe San Francisco. "We are also excited to announce the launch of our new programming that will capture the true essence of Hotel Zoe and San Francisco."

The hotel’s interior décor is designed by Paletteur, a San Francisco-based interior design firm specializing in hospitality projects and led by Principals Gino Castaño and David Lasker. Guests will experience high-quality craftsmanship throughout the hotel, featuring a crisp, clean interior and exterior accentuated with warm-wood tones, linear elements and muted palettes. Guestrooms showcase glass framed showers, refined tiled floors, handcrafted stone bathroom vanities with polished chrome hardware and modern artwork adorns the walls, all creating a truly bespoke experience. Additionally, the redesign hand-selected finishes include touches of marble, granite and fine wood, all subtle nods to an opulent yacht. Promising romance and spontaneity, Hotel Zoe will become San Francisco’s newest haven for the adventurous, appealing to those inspired by wanderlust, curiosity and exploration.

The newly-constructed Bar Zoe, located inside the hotel’s main lobby will offer guests a selection of small bites from Pescatore Restaurant & Bar, the on-property modern Italian restaurant, as well as its signature "Z" cocktail incorporating premium liquor and fresh local ingredients. Visitors can lounge in Hotel Zoe’s artisan-crafted outdoor courtyard with spectacular fireplaces and communal seating to relax and unwind, while also enjoying the stunning 24-foot-tall metal sculpture, "Zoe," designed by Shawn Man Roland in celebration of the hotel’s curious, spontaneous and free-spirited muse.

The property’s most luxurious guest room, the Hotel Zoe Suite, will feature a private grand fireplace, creating a warm inviting experience on a cool and windy San Francisco evening. Guests will also receive champagne on ice, a sweet treat, a welcome amenity and a wood log for the fireplace. To encourage guests’ inner travelers, the Hotel Zoe Wanderlust Suite will present a retro lunchbox equipped with a Polaroid camera with film, along with binoculars, a San Francisco map, immediate access to Hotel Zoe’s new fleet of bikes from San Francisco-based PUBLIC Bikes, a local arrival amenity and snacks prepared by Pescatore’s executive chef Rafa Mayoral.

"Hotel Zoe is the newest addition to the ‘unofficial Z Collection’ in San Francisco, including Hotel Zelos, Hotel Zephyr, Hotel Zeppelin and Hotel Zetta. The properties share a common culture geared toward creating unique local experiences for guests through the use of design, art, recycled materials, technology and personalized service," said Jon E. Bortz, chairman and chief executive officer of Pebblebrook Hotel Trust.

To celebrate the launch, Hotel Zoe is introducing new programming that captures the quintessential San Francisco vibe:

• Experience Zoe – A limited introductory offer is available for guests to experience Fisherman’s Wharf’s newest luxury boutique hotel. The package allows guests to enjoy the hotel’s exceptional services, amenities and design that define Hotel Zoe. Guest room rates will be up to 40 percent off when booking a stay between now and December 30, 2017.

• Summer of Love Package – To celebrate San Francisco’s Summer of Love 50th anniversary, Hotel Zoe hotel will offer travelers the opportunity to transport themselves back to the year of 1967 with groovy amenities and a 1960s curated Spotify playlist, as well as a $50 hotel credit. A two-night minimum length of stay is required and the package is not valid with any other promotional offers.

• Triathlon Trifecta Package – Hotel Zoe has designed the perfect package for all triathlon enthusiasts. The package includes complimentary valet parking, passes for two to "Blue and Gold Fleet" or the "Rocket Boat," and bike rentals to cruise across the Golden Gate Bridge, along with a cable car ride, a carbo-loading dinner for two the night before the race, and a welcome amenity basket with healthy nourishment for race day. Late check-out will also be available on race day. The package is valid from June 1, 2017 to December 30, 2017.

About Noble House Hotels & Resorts
A privately held company for more than 30 years, Noble House Hotels & Resorts, Ltd. was founded in 1979 by owner Patrick R. Colee as a commercial property development group, transitioning in 1994 to a hotel ownership management company. Headquartered in Seattle, Wash., the corporation owns and manages an upscale portfolio of 15 distinct and visually captivating properties spanning the U.S. From the historic passenger Napa Valley Wine Train, to luxury resorts in Seattle, Wash. Jackson Hole, Wyo. and the Florida Keys, each property maximizes and showcases its physical setting. Noble House is continuously growing, operating 43 hotel restaurants, bars and lounges, showcasing local culture and inspiration from local surroundings. Noble House Hotels & Resorts has long-standing ties to the Bay Area, including management and ownership of the Argonaut Hotel, the Napa Valley Wine Train and the River Terrace Inn. With a philosophy that emphasizes "location, distinction and soul," Noble House Hotels & Resorts exemplifies individuality, dedicating itself to creating and managing exceptional properties that contribute to their communities, staying true to local history, culture and ambiance.

For more information, visit or call Noble House Hotels & Resorts at 877.NOBLE.TRIP.

About Pebblebrook Hotel Trust
Pebblebrook Hotel Trust is a publicly traded real estate investment trust ("REIT") organized to opportunistically acquire and invest primarily in upper upscale, full-service hotels located in urban markets in major gateway cities. The Company owns 29 hotels, with a total of 7,222 guest rooms. The Company owns hotels located in 10 states and the District of Columbia, including: Los Angeles, California (Beverly Hills, Santa Monica and West Hollywood); San Diego, California; San Francisco, California; Washington, DC; Coral Gables, Florida; Naples, Florida; Buckhead, Georgia; Boston, Massachusetts; Minneapolis, Minnesota; New York, New York; Portland, Oregon; Philadelphia, Pennsylvania; Nashville, Tennessee; Columbia River Gorge, Washington; and Seattle, Washington. For more information, please visit us at and follow us on Twitter at @PebblebrookPEB.